Doing Me Doing You work with new and established brands and independent businesses everywhere to forge characterful branding for the bold and the thoughtful.
Since 2017, DMDY is the independent studio of Emma Hursey. Her award-winning work combines strategy with good taste, and 15 years of know-how, to translate your voice into creative that's bold, human, and distinctly yours. Known and trusted for our nourishing relationships with our clients and collaborators, we strategise, build and consult on unique visual worlds. Across every touchpoint, our work embodies the businesses it’s made for.
What’s New
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The Boys Club World, Round Two
We’re hosting our second edition of The Boys Club World for March 2026.
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![the boys club world get together event]()
Introducing The Boys Club World
A new creative community led by Doing Me Doing You and Studio Skye, in collaboration with Emma’s previous collective—The Boys Club Berlin.
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![White embossed cards with a circular pattern and the number 8 embossed on each, arranged in a grid with a handwritten note that says "Award-winning Silver in Branding."]()
Ninety Percent wins two awards at the Indigo Design Awards 2025
Our branding for Ninety Percent has won two awards at the Indigo Design Awards 2025; we were awarded silver in both branding and fashion branding.
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![Black and white photo of a woman with shoulder-length hair wearing a leather jacket and earrings, standing in front of a plain background.]()
Emma Hursey shortlisted for Freelancer of the Year 2025
Doing Me Doing You Founder and Creative Director Emma Hursey has been shortlisted at the Indigo Design Awards 2025.
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![Colorful ceramic vases in pastel shades on a display page with green award-winning ribbons]()
We've won Gold at the Indigo Design Awards 2025
Our branding for Marilyne Blais’ ceramics has won gold at the Indigo Design Awards 2025.
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![A reflective metal sculpture of a butterfly in a park with green grass and trees, and a building with arches reflected in the sculpture.]()
Doing Research
We were back in London from June through to August 2024, visiting clients and researching a new branding project. We’ll be back again in June 2025, speak to us today to arrange a meeting.
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![Multiple white squares with 'Doing SHOP' written in stylized blue text, hanging with small white strings against a white background.]()
Now available at Our Store
Our Love Me, Love Me Not caps will soon be available to buy at Little Parliament’s retail shop in Rainbow Beach.
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![A person's hand holding a smartphone displaying a website titled 'Good Book Catalogue' with the text 'is a catalogue of books deemed to be good']()
A new look Good Book Catalogue website is here
The joyful studio side project cataloguing good books has a new website and fresh merchandise.
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![Colorful text saying "Shhhh, I'm snow" with a winter landscape inside the letters.]()
Studio Sounds Two
Bringing beach life into studio listening with our latest playlist.
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![Close-up of a white fabric with colorful embroidered text reading 'me and my Dandy' in pink, yellow, blue, gray, and red letters.]()
Introducing Doing Shop
Moving beyond services alone, we’ve created a platform for tangible design goods. Pieces which bring joy to your everyday. Free sticker pack with every order, while stocks last.
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![Colorful paper cutouts spelling 'Eat', then 'Day', then 'Every', each letter in different pastel colors, laid on a white surface with shadows.]()
Happy Earth Day
We’re a small studio looking to have a mighty impact on everything we touch. The projects we take on, from concept to completion, are done so with a deep and critical consideration of our impact on people and planet. By aligning our work with our values, it is Earth Day every day.
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![White T-shirt hanging on a wooden hanger with a graphic of a lion holding a coffee mug and a leaf, with the text 'morning rituals at LITTLE PARLIAMENT' in green, against a blue sky background.]()
The first tee of our Little Parliament collaboration is here
Our first t-shirt collboration with our favourite local cafe is now available. Pick one up from the cafe in Rainbow Beach or buy online at the link below.
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![Colorful text cutout saying "Sunday Source" with a blue, orange, and white tie-dye pattern on a white background.]()
Studio Sounds One
Celebrating the end of the year with our studio sounds of 2023.
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![A collection of cards titled "Dare to be Curious," stacked on top of colorful books on a pink surface; some cards are lying flat, and others are partially visible, showing prompts for personal reflection.]()
Kindred People wins two Gold awards at the Indigo Design Awards
Our work on the lifestyle brand Kindred People and their card game Dare To Be Curious just cinched us two Gold Awards for both Branding and Packaging
From ‘doing it all’ for start-up launches, to one-off campaigns for established, global brands. With a friendly can-do service, we craft confident designs that are built to last.
Many independent brands know they've outgrown how they (or their industry) look and sound, but struggle to articulate what comes next. We help them find that clarity through a process that starts with strategic, collaborative research to find your brand’s point of view. Next, combining that with craft and taste, we build identities that you grow into, not out of. We go beyond the surface visuals, so you can speak authentically to your consumers. We work with clients both big and small, locally and internationally. We would love to hear from you. Send us an email or use our contact form to schedule a chat.
We work with ambitious independent businesses and big brands who want to leave their mark.
