Doing Me Doing You is an award-winning design studio shaping characterful brands and distinct visual worlds, for the bold and the thoughtful. Enthusiastically doing since 2017, for established brands and independent businesses worldwide.

Helmed by Emma Hursey, our seasoned design practice has partnered closely with independent founders, small companies and large corporations. We pride ourselves on forging meaningful relationships with the people we work with. Our process is intuitive and conversational; grounded in strategy, craft, and culture, for creative communication that's confident, human (this was here before AI and it’s more relevant than ever), and distinctly yours.

Our work pairs beauty with purpose. Only when design goes beyond the expected and the superficial can brands speak authentically to their audience. Through the years, our studio has adapted a specialised approach to brand identity and communications. With our holistic, strategy‑led process, your ideas gain their form in surprisingly impactful ways across physical forms, spaces and the internet.

  • A woman standing in a modern home office with brick walls, large windows with vertical blinds, a white desk with a computer, and bookshelf, with plants and decorative objects.
  • Close-up of a white fabric label sewn inside a white bag, with the repeated text 'Doing Me Doing You' in black font.
  • A home office with a desk, white office chair, computer, and various decorative items, with sunlight coming through vertical blinds on a brick wall.
  • A wooden bookshelf with various books, a glass candle holder with a beaded candle, and a printed photograph of white bell flowers against a background of trees and sky.
  • Desk with a stack of notebooks, a computer monitor, and a keyboard.
  • A stack of books with a white cap placed on top, featuring the phrase 'doing me Doing You' embroidered in white. The books include titles such as 'History of an Art School', 'Ninety Percent', and 'The Brand New Monty Python Paperbook'.

Whether you're launching something new or evolving something loved, we turn your vision into creative that is distinctly yours.

Doing Me Doing You’s key offerings range broadly. From ‘doing it all’ for start-up launches, to monthly support and one-off campaigns for established, global brands.

Art Direction

Website Design

Print Design

Book & Magazine Design

Social Media Content

Merch

Branding

Research/Strategy

Packaging

Campaign

Illustration

Copy Writing

Award-winning branding, packaging and creative director

Shortlisted for Freelancer of the Year 2025 Indigo Awards

Gold Winner in Branding for Marilyne Blais 2025 Indigo Awards

Gold Winner in Branding for Kindred People 2023 Indigo Awards

Gold Winner in Packaging Design for Kindred People 2023 Indigo Awards

Silver Winner in Branding for Ninety Percent 2025 Indigo Awards

Silver Winner in Fashion Branding for Ninety Percent 2025 Indigo Awards

We’ve had the pleasure to work with wonderful folk, such as:

Marilyne Blais

MoMA Design Store

Netflix

Studio Olafur Eliasson

Soho House

Tegan Emerson

UNHCR

UNWRP

UP Projects

V&A Museum

Voluptuary

Zalando

B Corporation

Boden

British Film Institute

Ham Yard Hotel

Harrods

IntusHQ

J.Coltrane

KleanKanteen

Lisa Piercy

Little Parliament

Little Pink Garden

Little Sun

Emma Hursey founded Doing Me Doing You as her solo practice in 2017 to offer her design services to culturally driven brands. Nine years later, DMDY has grown into a fully remote design studio, with well-tested processes, trusted creative collaborators and a portfolio of dream projects.

Emma is an award-winning British designer. For over 15 years, she has fine-tuned a surprising and highly considered approach to visuals and words - ensuring wit, joy and relevance in a saturated world. Through her career she has worked with top brands and institutions in London and Berlin, been a founding member of design collective The Boys Club, and exhibited her work at the V&A Museum, BFI and 48h Neukölln. With a hands-on involvement in every project, Emma also collaborates with an experienced and talented network of freelance designers, web development and production partners. Outside of design, she surfs daily, cooks messy and elaborate meals, grows flowers and is learning to oil paint. She has lived in London, in Berlin, and briefly on a Corsican commune before relocating to Australia’s Rainbow Beach in 2019.

Development

Studio-Y

Website Design

Doing Me Doing You
Studio-Y

Typography

ABC ROM
PS Times

Copy Editing

Demi Anter