UNWND

UNWND is a product collaboration between UNWRP, NOIREBUD and lit Brooklyn. The three NYC-based business owners had been waiting for years to collaborate, on what eventually became UNWND. Our brief was to design a new UNWRP pattern for their end of the campaign, and create the logo for the overall project.

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  The UNWND wordmark is a soft, malleable lettering – the individual words leaning into one another. Alongside it sits a bold colour palette and satisfyingly complete checkerboard pattern: both inspired by the work of the Albers. The palette is eclectic – with the UNWRP brand’s navy meeting an array of warm and cool tones.
  
  The identity is built around relaxation and character. Not everyone finds peace in neutrals. Leaning into the bold colour palette’s UNWRP is known for, we produced a best selling pattern and sold out collaboration.

The pattern grew from this research. Drawing inspiration from the collective work of Anni and Josef Albers, it is the celebration of colour pairings, designed for impact and harmony. The varied grid pattern mimics weaving and the Bauhaus patterns of Anni Albers’ textiles.

In the design that inspired us, colour and pattern are never in competition, they are in conversation.

(Top Left)Anni Albers (Top Right) Black-White-Red, Anni Albers, 1926/7(Bottom Right) Sketch, Anni Albers

PRODUCTION

UNWRP

PHOTOGRAPHY

Emma Hursey

CREATIVE DIRECTION

Doing Me Doing You, Ashley London Fouyolle

DESIGN

Doing Me Doing You

COPY WRITING

Carolyn Gray

2022