IntusHQ
IntusHQ provides inventory management for extraordinary lifestyles. The software seamlessly centralises personal inventory and physical asset tracking for high and ultra-high-net-worth families. IntusHQ gives family offices complete oversight of properties, yachts and collections, while on-the-ground teams have instant access to every detail they need.
-
We centred the IntusHQ brand to evoke three principles: trust, ease and capability. Building a beautiful and particularly functional brand that could both appeal to and serve IntusHQ’s clientele.
The IntusHQ monogram took notes from the arcitecture of instituitions, incorporating a timeless heritage and modernity into an aesthetic container.
For IntusHQ, we began by studying the roots of minimalism and ideal aesthetics, looking for a new approach for their extraordinary world. We traced minimalism back to its classical foundations, where Renaissance thinkers rediscovered classical philosophies and embraced the concept of simplicity, calmness and balance as essential qualities to successful living. Greeks were obsessed with aesthetics, but they also worked with the idea of making beautiful things that could serve a purpose.
Although Greek sculpture is often associated with noble simplicity and quiet grandeur, we were reminded that the marble world we picture as pure white was once vividly coloured. Centuries of weathering and later cleanings stripped these pigments away, leaving only bare stone. Those original colours, the ones that once animated Greek marble, became the foundation of IntusHQ’s palette.
(Top Left) Parthenon, Athens, Greece, (Bottom Left) Agnes Martin, The Distillation of Color at Pace Gallery 2021, (Top Right)Renaissance masterpiece Michelangelo's David ( Bottom Left) Recreation of the Parthenon, from the METs 2022 exhibition Chroma: Ancient Sculpture in Color
“Working with Emma at Doing Me Doing You exceeded all my expectations. She created the full branding for my software platform including logo, colours, fonts, imagery, and guidelines. It was a joy to be part of the design process from concept to delivery. Emma’s passion, work ethic, attention to detail, and refusal to accept anything below par made the results outstanding and it’s why I’m still very much using her today. I would highly recommend her services to anyone seeking thoughtful, creative and professional branding support.” Katy Jeffcoate, Founder of IntusHQ
CREATIVE DIRECTION
Doing Me Doing You
PHOTOGRAPHY
Death To Stock
SOFTWARE DESIGN & DEVELOPMENT
Doing Me Doing You
TYPEFACES
Neue Haas Grotesk
2025
