Little Pink Garden

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19 Sept

Written By Doing Me Doing You

Little Pink Garden is a seasonal, pesticide-free flower farm founded by Hayley Stanton and Dan Bradbury. Hayley is a former fashion professional turned grower. The brand draws on both worlds: the romance and detail of fashion, and the honesty and rhythm of farming. It celebrates flowers as objects of beauty and as part of a wider ecological cycle, creating an identity that is playful, personal and rooted in the land.

to the English garden — that shift during the Arts and Crafts movement from rigid formality to something wilder, more romantic. A movement about sustainability, craftsmanship, and harmony with the environment across creative fields. Women like Gertrude Jekyll and Vita Sackville-West shaped this cottage garden tradition.

The calligraphy of the wordmark leans into the romance . Alongside it sits a calligraphic monogram, a more compact mark for packaging and small-scale applications. Together, they create a logo system that is expressive yet versatile, able to move between the decorative and the functional.
Alongside the logos sits a third brand element — a bow. The bow acts as a recurring motif across the brand, both visually in print and digitally, and physically at events, on packaging and arrangements. It ties the brand together, literally and metaphorically, offering a touch of charm and ornament that is instantly recognisable.
The colour palette is anchored in a confident pink, a nod to the name and to Hayley’s sensibility. This is paired with soft supporting tones drawn from the natural environment — muted greens, earthy neutrals and seasonal brights that shift with the flowers themselves.

Ninety Percent’s new monogram emerges from the brand’s unique concept – 90% of their profits are shared. The logo elegantly embraces this number, drawing inspiration from the lemniscate (infinity symbol) and nautilus shells, as well as ancient British and Cypriot ruins.

(Top Left) Estate Plans from the Index of American Design, Gilbert Sackerman, John B. Bull Garden, c. 1936, (Bottom Left) Tilda Swinton by Tim Walker for W Mag, c. 2013, (Top Right) Gertrude Jekyl in the gardens around her home, Surrey, c. 1886 (Bottom Left) Spiral Staircase at Kew Gardens, London

When searching for a connection between growing flowers and clothing, our conversations with Hayley often lead us to fashion designers and brands such as Simone Rocha, Cecilie Bahnsen, Sandy Liang and LoveShackFancy. Hayley’s own background in trend forecasting saw her travel the world, exploring vintage markets and stores, leveraging the past for a vision of the future. Delving deeper into visual archives and the perceived romance inherent in flower farming, one gesture occured that tied these two world’s together…

A bow curling like a tendril; inherently feminine, playful, a small signature flourish that could become more than the sum of its parts. In floristry, bows adorn bouquets; in fashion, they bridge heritage and modern girlhood. In all their forms, in either world, they’re found to be simultenously ornamental and practical.

(Top Left) Jean Paul Gaultier Haute Couture by Simone Rocha, Spring Summer 2024 (Top Right) Handbook of Ornament; A Grammar of Art, Industrial and Architectural Designing, Franz Sales Meyer, c. 1900 (Bottom Left) Winged passionflower painted against a landscape, Sydenham Teak Edwards, c. 1799.